Despite his mistrust of this new fad, Salmon himself has a flair for narrative. He skilfully traces the insidious progress of “instrumental storytelling”. He sees its methods at work in the rise and fall of Enron, in the displacement of journalism by “infotainment” and in military training strategies.
Though Salmon tends to overstate his case, and overlooks the more beneficial ways in which storytelling is practised – the role of narrative in questions of medical ethics, for example – this is a compelling and very readable polemic.
Christian Salmon’s Storytelling: Bewitching the Modern Mind reviewed in the Financial Times
April 21, 2010 by versouk